Get a Quote

Tell us about your project and we'll get back to you within 24 hours.

Australia's Virtual Tour Leaders

Photographing immersive 360° experiences across Australia. 700+ tours delivered. Three cities. One mission.

700+ Tours Created DSLR-First Approach Since 2011
★★★★★ Rating

Our Story

WellStrategic was founded in 2011 with a simple mission: to help organisations showcase their spaces with clarity, confidence, and professional quality. What started in Perth has grown into a national operation, with offices across three cities and a portfolio of over 700 virtual tours.

We believe in a DSLR-first approach. Professional DSLR cameras capture superior image quality, detail, and storytelling depth compared to standard equipment. Matterport is available as an upgrade, but we lead with what works best: high-fidelity, bespoke virtual tours that turn spaces into trust-building tools.

Today, our focus is sharp: virtual tours only. We've scaled out video and drone work to concentrate entirely on what we do best — creating immersive, accessible, and conversion-focused 360° experiences that help people decide faster and arrive with confidence. Visit our Knowledge Centre for virtual tour guides and research.

Most recently, we created Access Tours — a WellStrategic product that adds an accessibility overlay to the Google Street View tours businesses already have. Voiceover, captions, full keyboard navigation and clear access information (accessible parking, ramps, lifts and toilets) let visitors with disability plan their visit before they arrive. The overlay is built using the WCAG 2.2 AA guidelines.

Craig Wells, Founder of WellStrategic, at Google HQ — a former Google Trusted Photographer
Craig Wells at Google HQ — Former Google Trusted Photographer

Our Impact

By The Numbers

700+
Virtual Tours Created
3
Office Cities
14+
Years Experience
5.0⭐
Google Rating

Our Positioning

Why DSLR First

Professional Quality That Converts

Most virtual tours show a space. Our tours help people decide. By leading with professional DSLR capture, we create high-fidelity experiences that convey trust, clarity, and intent — not just coverage.

Your space deserves representation that reflects its quality. Matterport is a powerful tool, but it's an upgrade, not the default. We start with DSLR, and when clients need the enhanced features Matterport offers — floorplans, analytical data, hosted ecosystem — we add it to an already-excellent foundation.

Superior Image Quality

DSLR capture reveals detail, texture, and atmosphere that standard equipment often misses.

Intentional Flow

We design navigation around your goals — highlighting what matters, removing friction, telling your story.

Brand Alignment

Custom tours reflect your brand's voice, colour, and values, not a template.

Accessibility Built In

We design with accessibility in mind from the start — captions, landmarks, keyboard navigation.

Credentials & Partnerships

Trusted By Industry Leaders

Recognised Excellence

Our credentials reflect years of excellence and partnership with Australia's leading tourism, accessibility, and venue organisations.

What This Means

When tourism operators, councils, and venues choose WellStrategic, they're choosing proven expertise. Our partnerships validate our standard of capture, accessibility focus, and client outcomes.

We've photographed spaces for every tier of the tourism and hospitality market — from small boutique venues to large multi-site operations and government agencies. We understand the nuances of venue marketing, visitor confidence, and compliance.

Our Presence

Australia-Wide, Locally Grounded

Headquartered in Perth, with strategic offices across Australia's key markets.

Perth
Headquarters

Suite 7, Level 25
108 St Georges Terrace
Perth WA 6000

1800 360 888

Melbourne

Level 23, Collins Square
727 Collins Street
Melbourne VIC 3008

Sydney

1 Bligh Street
Sydney NSW 2000

About Craig Wells

Craig Wells, Founder & Director

Virtual Tour Visionary

Craig Wells founded WellStrategic to prove that virtual tours could be more than documentation — they could be trust-building, conversion-focused tools that transform how organisations showcase themselves online.

With over 700 virtual tours to his name, Craig has photographed spaces across every industry: tourism hotspots, corporate campuses, retail showrooms, aged care facilities, government buildings, and more. He's a former Google Trusted Photographer, a Tourism Council WA Trainer, a speaker on virtual tour strategy, and a passionate advocate for accessible, inclusive digital experiences.

Craig's approach is direct: understand your goals, capture with precision, design with intent, and deliver an experience that makes your visitors feel confident before they arrive. It's worked since 2011, and it works today.

Craig Wells speaking at the Tourism Research Cluster (TRC) event — founder of WellStrategic
Craig Wells speaking at the Tourism Research Cluster (TRC)

Ready to Create Your Virtual Tour?

Whether you need a premium DSLR-quality tour, an accessible experience, or a Google-linked solution, we're here to help your space shine. Have questions? Check our FAQs or visit our Knowledge Centre.

Get In Touch
Call Now Get My Free Quote