10 Reasons Why Virtual Tours are a Car Dealer’s Best Friend

In the age of the Internet, potential car buyers can find just about everything they need to know about a vehicle without ever stepping foot inside a dealership. So why would a car dealership want to invest in virtual tours? The answer is simple: because virtual tours give customers a sense of confidence and trust that can lead to increased sales.

Here are 10 reasons why your dealership needs virtual tours.


1: They increase confidence 💪 in the quality of your vehicles.

When customers have the ability to explore your vehicles in 360 degrees, they can see for themselves that your cars are clean, well-maintained, and ready to take on the open road. This gives them a level of confidence that they may not otherwise have.

2: They boost 🚀 SEO efforts.

Since Google loves fresh content, regularly updating your website with new virtual tours will help you attract more visitors organically. And since potential car buyers who find your website through a search engine are already interested in what you have to offer, they’re more likely to become paying customers.

3: They’re an excellent way to showcase multiple 🚗 🚗 🚗 vehicles at once.

With a virtual tour, customers can explore several different vehicles without having to set foot inside your dealership. This is especially helpful for those who may not be sure what type of vehicle they’re looking for. By giving them the ability to “test drive” multiple options from the comfort of their own home, you’re more likely to find the perfect match for their needs—and close the sale.

4. They provide an immersive experience that builds ✅  ✅  ✅  ✅  ✅ trust.

When customers feel like they’re getting an insider’s view of your dealership, they’re more likely to trust you—and believe that you have their best interests at heart. With a virtual tour, customers can see for themselves that you’re committed to providing a high-quality sales experience.

5. They make it easy for customers to share with friends and family 👨‍👩‍👧‍👧  members.

If a customer enjoys their virtual tour experience, they’re likely to share it with others—which means more traffic (and potential sales) for your dealership. With today’s social media tools, it’s easy for customers to share virtual tours with their networks—so make sure yours are top-notch!

6. They help you stand out from the 😎 competition.

In today’s competitive marketplace, it’s important to find ways to differentiate your dealership from others in your area. Virtual tours give you the opportunity to show off your unique selling points—like a state-of-the-art facility or an expansive inventory—and give potential customers a reason to choose you over the competition.

Take Our Westside Autos Virtual Tour!

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7. They allow potential buyers to shop on their own 🏖 schedule.

Open 24/7/365, virtual tours give customers the flexibility to shop on their own time—even if it’s outside of normal business hours. This is especially helpful for busy families or those who live in rural areas where driving to multiple dealerships isn’t realistic.

8. They’re accessible from any 📱 💻 device.

Smartphones, tablets, and laptops —virtually any internet-connected device can be used to access virtual tours. This ensures that potential buyers can easily fit tour -viewing into their already-packed schedules.

9 . They reduce the need for costly 💰💰 print materials.

In the past, car dealerships traditionally advertised their inventory through print materials like flyers and newspaper ads. With virtual tours, it can reduce costly marketing tools.

10 . You can use them ♻️ again and again ♻️ (with minimal effort).

Once you’ve created a virtual tour of your facility, there’s no need to start from scratch. This makes virtual tours one of the most cost-effective marketing tools available for car dealerships.

All too often, businesses invest in marketing tools that don’t provide a good return on investment (ROI). Virtual tours offer businesses an affordable way to reach new audiences and generate leads without breaking the bank. If you’re looking for a marketing tool that will help increase sales and build brand awareness, virtual tours should be at the top of your list!

Our Reviews


Craig has been a supplier to Tourism Council WA and the tourism industry for a number of years, including delivering training workshops and event photography. He is highly professional and always produces work of an excellent standard with quick turnaround times. Many tourism operators have engaged him for virtual tours and similar work through our recommendation, and we always receive great feedback from our members who use him.

Leslee Ireland ⭐️⭐️⭐️⭐️⭐️The Tourism Council Of WA

WellStrategic were awesome. Very professional and the product is first-class. Craig is a great bloke and very good at what he does. Definitely recommend for setting up virtual tours and training materials.

Mark Kelly ⭐️⭐️⭐️⭐️⭐️Monadelphous

Such great knowledge of the industry and beautiful results, couldn’t recommend him highly enough

Dean Chisom ⭐️⭐️⭐️⭐️⭐️Birds Eye Media

Very professional to deal with, was so quick and easy to get our virtual tour done, and the result was amazing … excellent service, would recommend to any retail outlet!

Shane Peterson ⭐️⭐️⭐️⭐️⭐️Concept It

Craig is a highly creative and talented photographer and videographer. I asked Craig to provide photos for a property I was selling as well as a 3D virtual tour. The photos were amazing and the 3D virtual tour allowed prospective buyers to have a full appreciation of the property and layout. The turnaround time was very quick and the price was excellent value for money. Most importantly though the quality of the work cannot be faulted and we were very pleased with the outcome. I would highly recommend Craig Wells for any photography or video work.

Coby Henderson ⭐️⭐️⭐️⭐️⭐️Premium Real Estate Agent

Thanks so much, Craig for the great job you did creating our (Ramada Resort by Wyndham Dunsborough) Virtual Tour. We have been very happy with it and most importantly we appreciate your continued online support with it. All the best! Damien Keenan (General Manager)

Damien Keenan ⭐️⭐️⭐️⭐️⭐️Ramada Resort by Wyndham Dunsborough

Excellent service and a great understanding of the background work required to create a great website. Very good ongoing support and backup as well. Highly recommend!

Jourdain Ellens ⭐️⭐️⭐️⭐️⭐️Maikira Sports Fishing

Great person great business! Can’t say a bad word about our experience with Craig. He built us a great website and our virtual tour of the business was brilliant. Highly recommend to anyone who wants old fashion customer service and commitment to getting what the customer wants and needs. Would 100% use Craig and his services again.

Christopher Hutchinson ⭐️⭐️⭐️⭐️⭐️ OptiGolf WA

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