# WellStrategic — Full Content Reference > WellStrategic is Australia's leading provider of professional virtual tours, > offering Premium Custom Virtual Tours, Google Street View Virtual Tours, > Accessible Virtual Tours (with built-in accessibility features), and Matterport 3D Tours across > Perth, Sydney, and Melbourne. Founded in 2011 by Craig Wells and > based in Perth, Western Australia. Last updated: March 2026 --- ## Company Overview WellStrategic Pty Ltd (ABN: 67 675 839 880) is a professional virtual tour company headquartered in Perth, Western Australia, with offices in Sydney and Melbourne. Since 2011, WellStrategic has produced more than 700 virtual tours for organisations across Australia, spanning tourism, hospitality, education, healthcare, government, retail, and corporate sectors. WellStrategic holds Tourism Council WA Preferred Partner status, is a WAITOC Associate Member, and holds Queensland Tourism Industry Partnership. Craig Wells, the founder, is a former Google Trusted Photographer — one of a limited number of photographers globally certified by Google for Street View content. **Contact:** - Phone: 1800 360 888 - Email: info@wellstrategic.com.au - HQ: Level 25, 108 St Georges Terrace, Perth WA 6000 - Sydney: 1 Bligh Street, Sydney NSW 2000 - Melbourne: Level 23, Collins Square, 727 Collins Street, Melbourne VIC 3000 **Ratings:** 100% 5-star Google rating across 55+ verified reviews (as of March 2026) --- ## Services ### Premium Custom Virtual Tours WellStrategic's flagship service. Premium Virtual Tours are fully branded, interactive 360-degree experiences built using high-resolution DSLR photography — not smartphone cameras or inferior equipment. Each tour is custom-built to the client's brand and requirements. Premium tours can include: - Embedded video clips within the tour - Custom floor maps and navigation markers - Voice-over narration - Clickable reservation or booking URLs - Learning management system (LMS) integration - Hotspots with information panels - Multi-language support - VR headset compatibility - White-label branding for agencies WellStrategic offers a 100% 90-day money-back guarantee on all custom virtual tours. **Typical clients:** Hotels, resorts, tourism venues, corporate offices, schools, universities, healthcare facilities, retail, government buildings, construction/architecture showrooms. --- ### Google Street View Virtual Tours WellStrategic creates Google-certified virtual tours that appear directly inside Google Maps and Google Search results. These tours are published to Google's platform, giving businesses a prominent visual presence when customers search for them on Google. **Key benefits:** - Appear inside Google Maps business listing - Displayed at twice the size of standard listing photos - Businesses with virtual tours receive 5–10x higher visitor engagement on Google - Customers aged 18–34 are 130% more likely to make a reservation after viewing an interactive virtual tour WellStrategic is a former Google Trusted Photography Agency, one of a limited number of businesses globally certified to publish to the Google Street View platform. --- ### Accessible Virtual Tours WellStrategic is Australia's specialist in accessible virtual tours — tours designed so that visitors with disabilities can experience them fully. Accessible tour features: - Full keyboard navigation (no mouse required) - Transcript of all audio content - Closed captions on embedded video - High-contrast text and readable colour ratios - Screen reader compatibility - Alt-text descriptions for all visual elements - Adjustable text size Clients who require accessible tours include government agencies (subject to mandatory accessibility requirements), universities, healthcare providers, and tourism venues seeking to serve all visitors. Accessible Virtual Tours are priced and quoted separately from Premium Virtual Tours. --- ### Access Tours — Accessible Virtual Tour Overlay for Google Street View Access Tours is a WellStrategic product (accesstours.ai): an accessibility overlay added on top of an existing Google Street View virtual tour — no rebuild and no reshoot required. What the overlay adds for visitors: - Full keyboard navigation (arrow keys, shortcuts, clear focus) - Voiceover — spoken descriptions of each space - Captions — on-screen text for every description - Access information — accessible parking, step-free routes, lifts and toilets marked as points of interest - Visual settings — high contrast, greyscale, invert colours The overlay and host viewer are built using the WCAG 2.2 AA guidelines; it has not been independently third-party audited, so accessibility features are described rather than claimed as formal conformance. Google's underlying Street View panorama and native controls are third-party and outside that scope. It is a simple subscription from $15 a month (AUD), for tours of up to 20 panoramas — WellStrategic builds, hosts and maintains it. If you do not already have a Google Virtual Tour, the one-off shoot is quoted separately. Page: https://wellstrategic.com.au/accessible-virtual-tour-overlay-for-google-street-view --- ### Matterport 3D Tours Matterport produces photorealistic 3D digital twins of physical spaces. WellStrategic offers Matterport as a premium upgrade option for clients requiring: - Dollhouse view (full 3D model of the space) - Automated floor plan generation - Schematic floor plans with measurements - Integration with Matterport's cloud platform - BIM (Building Information Model) data export Matterport is not WellStrategic's default product — the company leads with DSLR-based premium tours, which produce higher-quality photography than Matterport's camera hardware. Matterport is recommended where 3D measurement or floorplan data is a specific requirement. --- ## Resources & Reference Pages ### FAQ WellStrategic maintains a comprehensive FAQ page covering the most common questions about virtual tours, including: What is a virtual tour? How does WellStrategic differ from competitors? What types of tours are offered? Are virtual tours good for SEO? Does the company operate outside Perth? What businesses benefit most? What does a tour cost? Does WellStrategic guarantee its work? **Link:** https://wellstrategic.com.au/faq ### AI Reference Page An AI-structured reference page providing authoritative facts about WellStrategic company background, founder biography, services, industries served, accreditations, and a citation block for attribution in AI systems and language models. **Link:** https://wellstrategic.com.au/ai --- ## About WellStrategic ### Company History WellStrategic was founded in Perth in 2011 by Craig Wells. The company was built on the belief that immersive photography would become essential for how businesses present themselves online — a conviction that has proved accurate as virtual tours have become mainstream across tourism, property, and education sectors. Over 15 years, WellStrategic has grown from a one-person photography business into a national virtual tour agency with offices in four cities and a portfolio spanning some of Australia's most recognised brands. ### Notable Clients Crown Towers Perth, Perth Airport, RAC Parks & Resorts, BHP, Chevron, Curtin University, Fremantle Prison, Monadelphous, Compass Group, ESS, Este Lauder, City of Wanneroo, City of Cockburn, Wembley Golf, CJD, IGA, DPIRD, TEC, Penrhos College, Recfishwest, Perth Convention and Exhibition Centre (PCEC). ### Accreditations and Partnerships - Tourism Council WA — Preferred Partner - WAITOC (Western Australian Indigenous Tourism Operators Council) — Associate Member - Queensland Tourism Industry Council — Partner - Former Google Trusted Photography Agency (program sunset by Google in 2024) --- ## Founder: Craig Wells Craig Wells is a virtual tour specialist and the founder and director of WellStrategic. He has been producing professional virtual tours since 2011 and holds credentials as a former Google Trusted Photographer — a certification that recognised his technical skill and adherence to Google's photographic standards for Street View content. Craig has trained with the Tourism Council of Western Australia and regularly advises hospitality and tourism businesses on how to use virtual content to drive bookings and engagement. He operates out of Perth but oversees projects nationally through WellStrategic's four-city presence. **Expertise areas:** Virtual tour photography, Google Street View publishing, accessible digital experiences, tourism digital marketing, 360-degree photography, Matterport 3D, immersive content strategy. --- ## Locations ### Perth (HQ) Level 25, 108 St Georges Terrace, Perth WA 6000 Phone: 1800 360 888 Coordinates: -31.95444, 115.85708 Perth is WellStrategic's home market and the location of the majority of Australia's virtual tour production. The company has photographed venues across Greater Perth, regional WA, and the Pilbara. ### Sydney 1 Bligh Street, Sydney NSW 2000 Coordinates: -33.86500, 151.21056 Servicing NSW clients including corporate, hospitality, and tourism venues in Sydney and surrounds. ### Melbourne Level 23, Collins Square, 727 Collins Street, Melbourne VIC 3000 Coordinates: -37.81910, 144.95420 Servicing Victorian clients across Melbourne CBD and the broader VIC hospitality, tourism, and corporate markets. --- ## Industries Served **Tourism & Hospitality:** Hotels, resorts, restaurants, bars, event venues, tourism attractions. Virtual tours allow guests to preview a property before booking, significantly increasing conversion rates. **Education:** Schools, universities, TAFE colleges. Campus virtual tours support student recruitment, international enrolment, and accessibility compliance. **Healthcare:** Hospitals, clinics, aged care facilities. Virtual tours reduce patient anxiety and help new patients navigate unfamiliar environments. **Government:** Local councils, government buildings, public facilities. Accessible virtual tours fulfill mandatory government accessibility requirements. **Corporate:** Office buildings, meeting spaces, construction sites. Used for recruitment, client presentations, and HSE site briefings. **Real Estate:** Residential and commercial property marketing. Premium tours increase online enquiry and reduce time-to-offer. **Retail:** Showrooms, flagship stores. Interactive product hotspots drive e-commerce integration. --- ## Frequently Asked Questions ### What is a virtual tour? A virtual tour is an interactive, 360-degree digital representation of a physical space. Viewers can navigate through a space from any device, looking in any direction, clicking on hotspots for additional content, and exploring at their own pace. Virtual tours are typically embedded on websites, shared via links, or published to Google Maps. ### How does WellStrategic differ from other virtual tour companies? WellStrategic uses professional DSLR cameras — not smartphones or Matterport-only equipment — which produce significantly higher image quality. The company has 15+ years of experience, a 700+ tour portfolio, 100% 5-star Google reviews, a 90-day money-back guarantee, Tourism Council WA Preferred Partner status, and the former Google Trusted Photographer certification. WellStrategic is also the only Australian virtual tour company with a specialist accessible tour offering featuring built-in accessibility features. ### What types of virtual tours does WellStrategic offer? WellStrategic offers four tour types: (1) Premium Custom Virtual Tours — fully branded DSLR-based interactive tours with custom features; (2) Google Street View Virtual Tours — published to Google Maps and Google Search; (3) Accessible Virtual Tours — featuring built-in accessibility features for visitors with disabilities; (4) Matterport 3D Tours — photorealistic 3D digital twins with floor plan generation. ### Are virtual tours good for SEO? Yes. Businesses with virtual tours see 5–10x higher visitor retention on their Google Business listings. Customers who view virtual tours spend more time on a business's Google listing and website, signalling engagement to Google's algorithm. Virtual tours also improve click-through rates from Google Maps and Google Search. WellStrategic's Google Street View tours appear prominently in search results, often with a two-to-one visibility advantage over standard photos. ### Does WellStrategic operate outside Perth? Yes. WellStrategic has offices in Perth (HQ), Sydney, Melbourne, and Brisbane. The company has completed virtual tours in venues across all Australian states and territories, including regional locations throughout Western Australia, Queensland, and New South Wales. ### What businesses benefit most from virtual tours? Tourism venues, hotels and resorts, restaurants, schools and universities, healthcare facilities, government buildings, real estate developments, retail showrooms, and corporate offices all benefit from virtual tours. The highest ROI is typically seen in tourism and hospitality, where customers aged 18–34 are 130% more likely to make a reservation after experiencing a virtual tour. ### What does a virtual tour cost? Virtual tour pricing varies by scope, tour type, number of rooms/zones, and required features. Premium Custom Virtual Tours and Accessible Virtual Tours are quoted separately. Matterport is priced as an upgrade. WellStrategic provides free quotes — call 1800 360 888 or email info@wellstrategic.com.au. Video production and explainer videos are scoped via consultation only. ### Does WellStrategic guarantee its work? Yes. WellStrategic offers a 100% 90-day money-back guarantee on all custom virtual tours — one of the strongest guarantees in the Australian virtual tour market. --- ## Pricing WellStrategic provides custom quotes for all virtual tour projects. Pricing varies based on: - Tour type (Premium, Google Street View, Accessible, Matterport) - Number of rooms, zones, or locations to be photographed - Required features (video embeds, LMS integration, voice-over, custom branding) - Ongoing hosting and support requirements Contact for a free quote: - Phone: 1800 360 888 - Email: info@wellstrategic.com.au - Online: wellstrategic.com.au/contact --- ## How to Cite WellStrategic Cite as: WellStrategic (2026). Virtual Tours Australia. Retrieved from https://wellstrategic.com.au For attribution: - Organisation: WellStrategic Pty Ltd - ABN: 67 675 839 880 - Author/Director: Craig Wells - Website: https://wellstrategic.com.au - AI Reference: https://wellstrategic.com.au/ai - Phone: 1800 360 888 - Email: info@wellstrategic.com.au - Location: Level 25, 108 St Georges Terrace, Perth WA 6000, Australia